Professional Experience

PROFESSIONAL EXPERIENCE

  • JOURNALISM
    • Freelance Writer: Covering Travel, Food, Wine, Outdoors, Fitness, General Interest (January 2009 – Present)
      • Publications include: USA TODAY Travel – Experience Food & Wine (USATODAY.com); Westways Magazine (first article slated for October 2015 issue); Edible San Luis Obispo; Edible Santa Barbara; Santa Barbara Food & Home; North County Life; San Luis Obispo County Visitors Guide Magazine; Central Coast Active; The WinePress Paso Robles; The New Times (2009 – 2010); Central Coast Magazine (2009 – 2010)
      • Responsibilities include: Pitching relevant story ideas; researching and interviewing subjects; writing compelling, factual and clean articles according to word-count limits and deadlines; photographing subjects and collecting supplied imagery befitting of publication standards; juggling deadlines and navigating various tones and styles.
    • Ghostwriter (February 2013 – Present)
      • Responsibilities include: Translating rough ideas of the bylined columnist into rich, clear and insightful articles;              maintaining writer’s tone and identity; researching and verifying terminology to attain an authentic and informed voice.
    • Editor/Contributing Editor
      • Central Coast Magazine (March 2006 – September 2008; December 2009 – December 2010)
      • Responsibilities included: Planning editorial calendar; coordinating betweeneditorial, art and design teams; researching and interviewing subjects; writing and editing feature articles; proofreading; assistant directing photography shoots; critiquing final design and packaging; leading editorial meetings; managing contributing writers and photographers; initiating new editorial departments; editing and writing website copy and print and web-based marketing materials and advertisements.
  • MARKETING
    • Senior Writer
      • AR & Co. PR & Marketing, Paso Robles, CA (February 2009 – Present)
      • Responsibilities include: Writing search engine optimized copy for websites, press releases, company blogs, proposals, print and e-newsletters, print advertisements, radio commercials, and brochures.
    • Freelance Copywriter/Marketing Consultant
      • Agencies and companies include: Experts Exchange (current); Etna Interactive; True Natural Foods; Top Line Design; Second Chance at Love Humane Society; Yoga Centre San Luis Obispo; Bikram Yoga San Luis Obispo; Juice Marketing
      • Responsibilities include: Writing website copy, blogs, advertisements, marketing video scripts, brochures and e-newsletters; developing marketing concepts and slogans; contributing to social media channels; creative and strategic consulting; developing branding and social media marketing initiatives.
  • PUBLIC RELATIONS
    • PR Account Executive/Writer
      • On the Horizon Communications, Pismo Beach, CA (October 2009 – Present)
      • Responsibilities include: Conducting public relations campaigns for companies in lifestyle, health, and hospitality industries; developing comprehensive PR campaigns, proposals and timelines; writing and developing press releases and marketing materials; researching appropriate local, national, and international media contacts and pitching accordingly; communicating with and presenting reports and results to clients; writing website, advertisement and e-newsletter copy; planning and coordinating events and media visits.
    • Freelance Publicist
      • Responsibilities include: Writing press releases according to industry standards; developing list of target media and target markets; distributing press releases; writing personalized pitch letters; coordinating interviews and photo shoots with journalists and producers.

EDUCATION

  • California Polytechnic State University, San Luis Obispo, CA
  • 2004-2006: BA Modern Languages & Literatures; Linguistics Minor; Teaching English as a Second Language Certificate
  • Brown University, Providence, RI
  • 2002-2004: General Education, Linguistics, English Literature
  • Carlsbad High School, Carlsbad, CA, 1998-2002

 PROFESSIONAL SKILLS

  • Software and Programs
    • Microsoft Office (Word, Excel, PowerPoint)
    • Constant Contact
    • WordPress
    • Facebook, Instagram, Pinterest, Hootsuite, and other social media channels

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